FTF-I members Sasha and CRC Exports, both based in Kolkata, West Bengal are now a WFTO Guaranteed Fair Trade Organization! Their commitment to Fair Trade principles continues to deepen.
Sasha has been active for over three decades. Their commitment to Fair Trade and to their artisans has made them one of the pioneering Fair Trade Organisations in India. Sasha works with 70 producer groups. Additionally Sasha has created a development organization Sarba Shanti Ayog that focuses on capacity building, technical assistance and social developmental needs of the producer groups. Besides their exports to ethical buyers around the globe, Sasha has also initiated South to South trade with FTO in Africa and Asia.
Pleased with the successful completion of the GS process, Roopa Mehta, Executive Director of Sasha, said, “For Sasha the GS closed the gap between intent and compliance while drawing attention to both our strengths and shortcomings. This was an invaluable experience as it highlighted areas we needed to work on improving in the coming months.
The WFTO guarantee label, while an affirmation and a source of pride for the Sasha staff and producer members. It shows to our existing and potential customers that Sasha is a credible Fair Trade Organisation. We are very excited about placing this WFTO guaranteed label on our products”.
CRC Exports Pvt Ltd helps informally organised artisan groups to develop self-sustaining businesses, and seeks to develop economic self-sufficiency for a vulnerable segment of society through traditional handcrafting skills. This Fair Trade Organisation provides marketing, design, finance and exporting assistance to a large number of artisan groups across India. Today, this inspiring organisation has developed into a strong and stable Fair Trade Organisation, providing opportunities to over 60 producer groups from all across India. CRC has been a member of WFTO since 2004, and we are very proud to see that their hard work is paying off.
The primary goal of the Guarantee System is to improve Fair Trade practices in the supply chain. It is an accountability and development tool for organisations. Carrying out all the components allows WFTO members to be more competitive and responsive to evolving markets thereby creating the potential for increased sales.
The WFTO Guarantee System is an assurance mechanism that Fair Trade is implemented in the supply chain and practices of the organisation. Members that passed the GS process attain the ‘Guaranteed Fair Trade Organisation’ status and may use the WFTO Label on their products.