Fair Trade Fortnight celebration in India

FTF-I along with its members celebrated Fair Trade Fortnight from 2nd to 17th October 2015. The theme for this year’s celebration was ‘BE AN AGENT FOR CHANGE’. There are different tangible or intangible agents who/which have played a major role in transforming communities through Fair Trade. The people who are part of the Fair Trade voice, that include-the producers and artisans, consumers, individuals who support Fair Trade, social entrepreneurs, Fair Trade organisations, the Fair Trade networks and the advocates and promoters of Fair Trade.

FTF-I members partnered with external bodies like educational institutions and campuses, Government institutions and corporates to promote ‘Fair’ living and concept of Fair Trade and sustainable consumption in order to play our part to achieve the SDGs.

The FT Fortnight celebrations also coincided with WFTO’s ‘Break the Chain of Poverty’ form 11th to 17th October, 2015. The aim was that with Fair traders around the world, together with small producers and backed by consumers, we are breaking the chains of poverty.

“It is unacceptable that there are still over 1 billion people living in extreme poverty and deep deprivation. That is why at WFTO we fight poverty together with the small producers through sustainable solutions. The 10 Fair Trade Principles are our weapon. It is important that the eradication of poverty is done together with those affected. And with the support of consumers and businesses Fair Trade can go even further in its contribution to poverty eradication.” – Rudi Dalvai, WFTO President.

WFTO believes that poverty can be effectively eradicated by empowering small producers, giving them fair and sustainable means of livelihoods.

FTF-I ran an online campaign ‘Agents for Change’ in which it posted various Fair Trade agents for change from India to generate mass awareness and support for Fair Trade.

FTF-I covered a bank as An Agent for Change or tribal women in Bijapur, Karnataka. The bank is helping women to become independent. A community radio station, Radio Kotagiri in the Nilgiri Hills is producing a series of program on various aspects of community development. The waste which is converted into high fashion products and brings changes in the life of many, with the efforts of Conserve India & Conserve HRP, showed how they have become An Agent for Change.

Shanatimalai products, which are made of material which is not harmful for the environment, have become An Agent for Change. The wooden toys, which are colourful and eco-friendly, FTF-I presented a man with An Agent For Change, Mr Bhupati founder of Shilpa Trust, who is trying to revive the famous Channapatna toys with his efforts.

An organization in Barmer district, is solving the water problem and is bridging the gap between water and people who are living on arid region in Rajasthan.

FTF-I presented its various stakeholders like Refugees, Indigenous People, Differently abled, and farmers across India.

And FTF-I members based in the beautiful town of Auroville & Puducherry, promoting Fair Trade lifestyle & sustainable production, who are playing the role of An Agent For Change.

With this campaign FTF-I tried to promote every aspect to generate awareness about Fair Trade.

Bthany Colony celebrated Fair Trade Fortnight.jpg

An awareness rally was organised by BCLA, Bapatla on 15th October 2015 at Bhavannarayanaswamy Temple. The Chief Guest Sri Hari Prasad, President of Rotary Club Bapatla Mandal inaugurated the rally by waving the Flag.

50 Female Artisans, 20 Staff and 20 Youth of Bethany Colony participated in the Rally. Female artisans walked in the rally and the staff along with youth distributed brochures along the way.

The rally was covered by a local media group, MAA Cable (City Cable TV) and it was telecasted with the interviews with Mr. V. Showriappa (PC). Awareness about the Fair Trade Form-India was spread through slogans on the play cards.

Bthany Colony celebrated Fair Trade Fortnight 1

After rally, the awareness meeting was organised in which Sri. Hari Prasad President of Rotary Club was the Chief Guest, and Sri. Wesley vice President from Rotary Club, Dr. Devavaram Medical Officer from Salvation Army, and Dr. Ramamohanrao, Medical Officer of Gramasiri Urban Health Centre actively participated.

The President of Rotary Club happily announced that they are going to allot their Kalayanamandapam for the sales/ Mela of the Rehab products for any number of times free of cost which indicates the immediate outcome of the Awareness Meeting. He also promised few sewing machines to the Artisans and some general Medicines to the Leprosy Patients.

It was a great event which helped in spreading awareness about Fair Trade.


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