Roopa Mehta is the CEO of Sasha Association for Craft Producers (“Sasha”) and the Secretary of Sarba Shanti Ayog (SSA) its associate development organisation. Sasha/SSA provides business support inputs and market access for sustainable livelihoods to artisan groups based largely in rural communities and semi urban areas.
Highly dedicated Roopa Mehta is on the Board of Sadhna, the handicrafts and income augmentation programme of Seva Mandir, Udaipur, the Managing Trustee of Ruro Agro Services Association, a registered trust which develops natural agro based products, trains producers and identify suitable markets and on the Board of All India Artisans and Craft persons Association (AIACA). She is also on the Board of the World Fair Trade Organisation.
Roopa Mehta is an MBA from Delhi University with further professional qualifications in Social Communication. In the earlier part of her professional career, Mrs. Mehta worked in hospitality and merchandising sector and she was the Chief Executive Officer of a renowned textiles manufacturing & retailing company before joining Sasha.