Activities

Fair Trade Fortnight 2016

A social media campaign #afairfestival

FTFI invites you to participate in Fair Trade Fortnight celebration through our campaign #afairfestival, which  has already started on our social media. The campaign will keep on rolling from 06th October to 21st October, 2016.

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Campaign: “A Fair Festival” is an online campaign that focuses on creating awareness for Fair Trade and will encourage people to gift Fair Trade products this Diwali.

Purpose: The campaign will focus on enlightening its audience to the principles of Fair Trade and how Fair Trade is making a difference in the lives of the primary producers, while increasing the sale of Fair Trade products during Diwali.

We hope to drive more audience interaction and social media traffic as well as encourage more people to celebrate a Fair Festival this year by gifting Fair Trade products. The idea is to educate the Consumers about Fair Trade and how they can ensure a Bright future for the artisans/primary producers, simply through their purchases.

Members are requested to share their images focusing on Fair Trade Principles. With your images you are requested to showcase, how you are following the Principles of Fair Trade and how you are bringing a change in the society.

Members, who are interested, can please get in touch with us on ftfindia@gmail.com or call us at 011-41328730.

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